Zara launches new Ayrton Senna clothing collection inspired by F1 legend
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Zara has put Ayrton Senna on the rail, and it chose his weekday clothes over his racing suit. The men's collection, titled Ayrton Senna - Senna Brands, went on sale only days ago in Zara stores and online, with its own Senna section on the retailer's website.
It's available in the UK, Brazil, the US, Portugal and Spain. Senna Brands, the family-run company that manages the three-time champion's name and image, says it's the first Senna collection ever released at Zara. Its CEO is Bianca Senna, his niece.
