Xbox CEO unveils 'new Xbox division' for game-adjacent ventures named 'XP'
Xbox is doubling down on its more IP-centric strategy with a division dedicated to expanding those properties outside of games.
Fonte únicaZone Gaming (Xbox)
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Xbox aim to wring more cash out of the games they've not cast into oblivion by launching new licensing arm and handing Minecraft to ex-Meta monetisation lead
Xbox, currently in the midst of multi-round mass layoffs as part of a plan to let a final total of 3200 people go, have announced a new arm of their business which is firmly aimed at milking more cash out of its blockbuster game series via licensing deals. That likely means more…
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Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks
Xbox has announced a new XP business unit, dedicated to transmedia brand extensions, including the Fallout TV series and the Minecraft World theme park.
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Asha Sharma reportedly informs staff that Xbox has "started to return to growth" during internal town hall
Xbox CEO Asha Sharma reportedly held an internal town hall, telling staff that "after an all time low, we've started to return to growth."
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