Xbox CEO unveils 'new Xbox division' for game-adjacent ventures named 'XP'
Xbox is doubling down on its more IP-centric strategy with a division dedicated to expanding those properties outside of games.
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In an announcement this morning , Xbox has unveiled a division named XP, which oversees and manages the various non-video game aspects of Xbox properties. The XP name functions as wordplay, as the division brings together four pillars of Xbox management, each acronymizing to "XP."
Xbox Pictures, a film and TV investment and management area
