"Years of building, pitching and raising for games made the same failure painful to watch" – Why GameDataCore wants to find out how players feel

If you can't understand something, you can't fix it. That's the motivation behind a new platform that aims to cut through the noise of Steam reviews and find out what players really feel about a game, what the developers need to address, and even what game they should think about making next.

"Years of building, pitching, and raising for games made the same failure painful to watch," says Justin French, co-founder and CEO of the start-up GameDataCore in Brighton, UK. He tells GamesIndustry.biz that the problem is that studios, publishers, and investors often make decisions about the same game…