Netflix Is Finally Reporting Box Office Data. Why Is It Starting with ‘La Bola Negra’?
The streamer's awards hopeful is a test balloon — opening in limited release on four screens this weekend — before it really tries to make a splash with "Cliff Booth" and "Narnia."
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The edict at Netflix has always been, we want you to watch movies on Netflix. It has begrudgingly put some movies into theaters for awards-qualifying runs or to appease auteur filmmakers like Guillermo del Toro and Martin Scorsese, and it has even purchased and restored a few movie palaces to demonstrate its love of cinema.
But putting movies into theaters and boasting about how much money they make has never been its M.O. Even when it looks like it has a hit on its hands with a sing-a-long version of “KPop Demon Hunters,” Netflix has never wanted to take a victory lap, because doing so would…
