Sony Considering Bold Plans for 4 Beatles Movies Rollout (Exclusive)
All four movies dropping the same day, hiding individual box office returns and a four-pack ticket are on the table for Sam Mendes’ ambitious biopics in an effort to treat each film equally and maximize ticket sales.
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Sony Pictures and filmmaker Sam Mendes have been mulling some innovative ideas for the release of their four Beatles biopics — including lumping together the films’ box office returns.
The first glimpse of their strategy came over the weekend when Mendes’ producing partner Pippa Harris pulled back the curtain a bit . “We want people to be able to experience them in the cinema at the same time, during the same period,” she said at the BFI London Film Festival’s Industry Forum keynote session. “Now that doesn’t necessarily mean we’re thinking that people will go and see all four films on the…
