Giorgos Aivazoglou breaks down NBA Europe vision at last week’s Sportico event

Representing the NBA, senior vice president and managing director for Europe and the Middle East Giorgos Aivazoglou recently outlined how a new European league would help continental growth.

Speaking at a panel in London during last week’s Sportico event, Aivazoglou explained that while European talent is at an all-time high, the sport’s commercial framework remains underdeveloped. He noted that although the broader European sports industry generates $50 billion annually, basketball captures less than half a percent of that revenue.