CNN Targets Cord-Cutters In Canada With Streaming Launch
The international rollout, including in the U.K., is looking to drive more digital subscribers as traditional cable TV revenue drops.
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It’s the end of an era in Canada as CNN has decided to go direct to consumers and launch its All Access premium subscription service north of the border from Oct. 20.
As with the U.S. market, where the All Access service launched a year ago, Canadian subscribers will gain access to live streaming video and the news division’s library of video content, alongside complete access to CNN’s digital products. The Canadian premium subscription service will cost CAN$7.99 (US$5.65) a month, or CAN$79.99 (US$56.50) annually, with a discounted introductory price for the first year.
